000 01474 a2200253 4500
999 _c960
_d960
005 20200925113936.0
008 200925b ||||| |||| 00| 0 eng d
020 _a8120308794
040 _bDDC
082 _a658.401
_bJOH
100 _aJohnson, Gerry;
245 _aExploring corporate strategy ; tex and cases
_cGerry Johnson, Kevan Scholes.
250 _athird edition
260 _aDelhi
_bPrentice hall of india
_c1996
300 _a733P
505 _tCh. 1. Corporate strategy: an introduction --
_tCh. 2. Strategic management in practice --
_tCh. 3. Analysing the environment --
_tCh. 4. Analysing resources and strategic capability --
_tCh. 5. Culture and stakeholder expectations --
_tCh. 6. Strategic options --
_tCh. 7. Strategy evaluation 1: Assessing the suitability of strategies --
_tCh. 8. Strategy evaluation 2: Making choices --
_tCh. 9. Planning and allocating resources --
_tCh. 10. Organisation structure and design --
_tCh. 11. Managing strategic change.
520 _aThis text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. It aims to help managers to take decisions about change and to implement change. An LPBB edition is available.
650 _aBusiness planning.
650 _aStrategic planning.
650 _aPlanning Techniques.
700 _aScholes, Kevan
942 _cG
_2ddc