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005 | 20200925113936.0 | ||
008 | 200925b ||||| |||| 00| 0 eng d | ||
020 | _a8120308794 | ||
040 | _bDDC | ||
082 |
_a658.401 _bJOH |
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100 | _aJohnson, Gerry; | ||
245 |
_aExploring corporate strategy ; tex and cases _cGerry Johnson, Kevan Scholes. |
||
250 | _athird edition | ||
260 |
_aDelhi _bPrentice hall of india _c1996 |
||
300 | _a733P | ||
505 |
_tCh. 1. Corporate strategy: an introduction -- _tCh. 2. Strategic management in practice -- _tCh. 3. Analysing the environment -- _tCh. 4. Analysing resources and strategic capability -- _tCh. 5. Culture and stakeholder expectations -- _tCh. 6. Strategic options -- _tCh. 7. Strategy evaluation 1: Assessing the suitability of strategies -- _tCh. 8. Strategy evaluation 2: Making choices -- _tCh. 9. Planning and allocating resources -- _tCh. 10. Organisation structure and design -- _tCh. 11. Managing strategic change. |
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520 | _aThis text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. It aims to help managers to take decisions about change and to implement change. An LPBB edition is available. | ||
650 | _aBusiness planning. | ||
650 | _aStrategic planning. | ||
650 | _aPlanning Techniques. | ||
700 | _aScholes, Kevan | ||
942 |
_cG _2ddc |