000			02057nam a22001937a 4500
005			20240704111358.0
008			240704b |||||||| |||| 00| 0 eng d
020			_a9789354600203
082			_a338.502 _bBAY
100			_aMichael Baye,
245			_aManagerial Economics and Business Strategy _cMichael Baye, J. Prince
250			_a9th Edition
260			_aNY _bMc Graw Hill _c2017
300			_a548
505			_tChapter 1: The Fundamentals of Managerial Economics Chapter 2: Market Forces: Demand and Supply Chapter 3: Quantitative Demand Analysis Chapter 4: The Theory of Individual Behavior Chapter 5: The Production Process and Costs Chapter 6: The Organization of the Firm Chapter 7: The Nature of Industry Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Chapter 9: Basic Oligopoly Models Chapter 10: Game Theory: Inside Oligopoly Chapter 11: Pricing Strategies for Firms with Market Power Chapter 12: The Economics of Information Chapter 13: Advanced Topics in Business Strategy Chapter 14: A Manager’s Guide to Government in the Marketplace Case Study Time Warner Cable 468 Appendix Additional Readings and References
520			_aThe Ninth Edition of Managerial Economics and Business Strategy builds on the basic philosophy reflected in the previous eight editions. The text continues to focus on tools from microeconomics, game theory and industrial organization to enable readers to make sound managerial decisions. The text teaches budding managers practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, as well as the basic models of perfect competition, monopoly, and monopolistic competition. Praised by faculty and students alike for its real-world examples and inclusion of modern topics, the book covers important topics such as penetration pricing, foreclosure, networks, bargaining, adverse selection etc.
700			_aJ. Prince
942			_2ddc _cBK
999			_c2306 _d2306