000			03366nam a22002777a 4500
005			20221128162247.0
008			221128b |||||||| |||| 00| 0 eng d
020			_a9781633698802
082			_a658.4063 _bHBR
100			_aHarvard Business Review
240			_aHarvard Business Review's 10 must reads on design thinking
245			_aHBR's 10 must reads on design thinking _cHarvard Business Review, Vijay Govindarajan, Indra Nooyi, Clayton M. Christensen, Tim Brown, Recorded Books, Inc
260			_aBoston: _bHarvard Business Review Press, _c2020
300			_a167 pages : _bill.; _c23 cm.
505			_tDesign Thinking _tWhy Design Thinking Works _tThe Right Way to Lead Design Thinking _tDesign for Action _tThe Innovation Catalysts _tKnow Your Customers' "Jobs to Be Done" _tEngineering Reverse Innovations _tStrategies for Learning from Failure _tHow Indra Nooyi Turned Design Thinking into Strategy _tReclaim Your Creative Confidence
520			_aUse design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: -Identify customers' "jobs to be done" and build products people love -Fail small, learn quickly, and win big -Provide the support design-thinking teams need to flourish -Foster a culture of experimentation -Sharpen your own skills as a design thinker -Counteract the biases that perpetuate the status quo and thwart innovation -Adopt best practices from design-driven powerhouses This collection of articles includes "Design Thinking," by Tim Brown; "Why Design Thinking Works," by Jeanne M. Liedtka; "The Right Way to Lead Design Thinking," by Christian Bason and Robert D. Austin; "Design for Action," by Tim Brown and Roger L. Martin; "The Innovation Catalysts," by Roger L. Martin; 'Know Your Customers' 'Jobs to Be Done,'" by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan; "Engineering Reverse Innovations," by Amos Winter and Vijay Govindarajan; "Strategies for Learning from Failure," by Amy C. Edmondson; "How Indra Nooyi Turned Design Thinking into Strategy," by Indra Nooyi and Adi Ignatius, and "Reclaim Your Creative Confidence," by Tom Kelley and David Kelley. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment
650			_aBusiness
650			_aOrganizational change
650			_aIndustrial design
700			_aVijay Govindarajan
700			_aIndra Nooyi
700			_aChristensen, Clayton M.
700			_aTim Brown,
700			_aRecorded Books, Inc
942			_2ddc _cBK
999			_c1853 _d1853