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020			_a9780349113463
082			_a302 _bGLA
100			_aGladwell, Malcolm
245			_aThe tipping point : _bhow little things can make a big difference _cMalcolm Gladwell
250			_a1st Ed.
260			_aLondon : _bAbacus, _c2001.
300			_a279 pages : _c23 cm.
505			_tThe three rules of epidemics _tThe law of the few : connectors, mavens, and salesman _tThe stickiness factor : Sesame Street, Blue's Clues, and the educational crisis
520			_aIn this book, Malcolm Gladwell explains and analyses the `tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everday world, Gladwell explains the fascinating social dynamics that cause rapid change.
650			_aContext effects (Psychology)
650			_aCausation
650			_aSocial psychology
650			_aContagion (Social psychology)
942			_2ddc _cBK
999			_c1839 _d1839