000			02245nam a22001817a 4500
005			20220919102039.0
008			220919b |||||||| |||| 00| 0 eng d
020			_a9789332587106
082			_a658.8 _bGUP
100			_aGupta, Prachi [Contr.]
245			_aMarketing management _bIndian Cases _cPrachi Gupta and et.al.
260			_aNoida : _bPearson Education India, _c2022.
300			_aVarious pagination : _bill.; _c24 cm.
505			_t1. MTR Foods - A Marketing Marvel _t2. Customer Value - Explored, Created, Communicated & Delivered _t3. Customer Loyalty - The Ultimate objective of every Marketer _t4. Starbucks India: The Human Coffee Experience _t5. The Techy Amazon Insight _t6. Consumer Behaviour - Its wide facets and deep implications _t7. ZICOM - Leveraging Corporate Trust and Technical Strengths in the B2B Market _t8. Facebook: Business Connections in India and China _t9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector _t10. Kellogg's Cornflakes in India: Finding a platform that connects _t11. Nivea - Managing a Legacy Brand _t12. The Call of the Competition _t13. Fevicol- The Iconic Bond _t14. Designing and managing services _t15. Aachi Masala - Entering the North Indian Masala category _t16. Slicerooms: A Slice of Time, A cut of profits! _t17. Oreo In India - Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively _t18. Wonder Cement - Building a strong brand Through Digital marketing _t19. A case study on Direct Marketing of Wedding Return Gifts _t20. Selling process in Animal Nutrition and Health Industry _t21. Amazon.com adapts its Retail Business in India _t22. E-Marketing Models: Retailers Perspectives a case of Groupon _t23. Unilever: working beyond the horizon
520			_aMarketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
650			_aMarketing Management
942			_2ddc _cBK
999			_c1828 _d1828