000 01519nam a22002417a 4500
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008 220901b |||||||| |||| 00| 0 eng d
020 _a9781118956854
082 _a658.4063
_bBRO
100 _aBrown, Tim
245 _aChange by design :
_bhow design thinking transforms organizations and inspires innovation
_cTim Brown & Barry Kātz
250 _aRevised and updated edition
260 _aNew York:
_bHarper Business,
_c2009.
300 _aviii, 264 pages :
_billustrations ;
_c24 cm
505 _tGetting under your skin, or, How design thinking is about more than style
_tConverting need into demand, or, Putting people first
_tA mental matrix, or, "These people have no process!"
_tBuilding to think, or, The power of prototyping
_tReturning to the surface, or, The design of experiences
_tSpreading the message, or, The importance of storytelling
_tDesign thinking meets the corporation, or, Teaching to fish
_tThe new social contract, or, We're all in this together
_tDesign activism, or, Inspiring solutions with global potential
_tDesigning tomorrow - Today
_tRedesigning Design
520 _aShows how the techniques and strategies of design belong at every level of business, in the first book to detail IDEO's internationally recognized Design Thinking process
650 _aOrganizational change
650 _aIndustrial design
650 _aCorporate reorganizations
650 _aReengineering (Management)
700 _aKatz, Barry
942 _2ddc
_cBK
999 _c1768
_d1768