000			01826 a2200217 4500
999			_c148 _d148
005			20200922111458.0
008			200922b ||||| |||| 00| 0 eng d
020			_a9780670921607
082			_a658.4 _bRIE
100			_aRies, Eric
245			_aThe Lean Startup : _bHow today's Entrepreneurs use continuous Innovation to create radically Successful Businesses
260			_bPortfolio Penguin _c2011 _aLondon :
300			_a320 p. ; _c22 cm.
505			_tPart. 1. Vision : Start ; Define ; Learn ; Experiment -- _tPart. 2. Steer : Leap ; Test ; Measure ; Pivot (or persevere) -- _tPart. 3. Accelerate : Batch ; Grow ; Adapt ; Innovate --
520			_aMost startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments.
650			_aEntrepreneurship
650			_aOrganizational effectiveness
650			_aConsumers' preferences
650			_aNew business enterprises
942			_cBK _2ddc