000 01560nam a22001937a 4500
999 _c1413
_d1413
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008 220316b ||||| |||| 00| 0 eng d
020 _a9780241257548
082 _a153.35
_bDEB
100 _aDe Bono, Edward
245 _aLateral thinking :
_ba textbook of creativity
_cEdward De Bono
260 _aLondon ; New York :
_bPenguin Books,
_c1990.
300 _a260 pages :
_billustrations ;
_c20 cm
505 _tIntroduction --
_tUse of this book --
_tThe way the mind works --
_tDifference between lateral and vertical thinking --
_tAttitudes towards lateral thinking --
_tBasic nature of lateral thinking --
_tThe use of lateral thinking --
_tTechniques --
_tThe generation of alternatives --
_tChallenging assumptions --
_tInnovation --
_tSuspended judgement --
_tDesign --
_tDominant ideas and crucial factors --
_tFractionation --
_tThe reversal method --
_tBrainstorming --
_tAnalogies --
_tChoice of entry point and attention area --
_tRandom stimulation --
_tConcepts/divisions/polarization --
_tThe new word po --
_tBlocked by openness --
_tDescription/ problem solving/ design --
_tSummary.
520 _aThrough a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker.
650 _aLateral thinking
650 _aCreative thinking
942 _2ddc
_cBK