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Entrepreneurship: Successfully Launching New Ventures Bruce R. Barringer and R.Duane Ireland

By: Material type: TextTextPublication details: Chennai Pearson 2020Edition: 6/eDescription: 617pISBN:
  • 9789353066499
DDC classification:
  • 658.4 BAR
Contents:
PART I: DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Developing an Effective Business Model 5. Industry and Competitor Analysis 6. Writing a Business Plan PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 7. Preparing the Proper Ethical and Legal Foundation 8. Assessing a New Venture's Financial Strength and Viability 9. Building a New-Venture Team 10. Getting Financing or Funding PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM 11. Unique Marketing Issues 12. The Importance of Intellectual Property 13. Preparing for and Evaluating the Challenges of Growth 14. Strategies for Firm Growth 15. Franchising "
Summary: Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.
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Item type Current library Collection Call number Status Date due Barcode
Books Books IIITDM Kurnool COMPUTER SCIENCE ENGINEERING Non-fiction 658.4 BAR (Browse shelf(Opens below)) Available 0006306
Books Books IIITDM Kurnool COMPUTER SCIENCE ENGINEERING Non-fiction 658.4 BAR (Browse shelf(Opens below)) Available 0006307
Books Books IIITDM Kurnool COMPUTER SCIENCE ENGINEERING Non-fiction 658.4 BAR (Browse shelf(Opens below)) Available 0006308
Books Books IIITDM Kurnool COMPUTER SCIENCE ENGINEERING Non-fiction 658.4 BAR (Browse shelf(Opens below)) Available 0006309
Books Books IIITDM Kurnool COMPUTER SCIENCE ENGINEERING Non-fiction 658.4 BAR (Browse shelf(Opens below)) Available 0006310
Books Books IIITDM Kurnool COMPUTER SCIENCE ENGINEERING Non-fiction 658.4 BAR (Browse shelf(Opens below)) Available 0006311
Books Books IIITDM Kurnool COMPUTER SCIENCE ENGINEERING Non-fiction 658.4 BAR (Browse shelf(Opens below)) Available 0006312
Books Books IIITDM Kurnool COMPUTER SCIENCE ENGINEERING Non-fiction 658.4 BAR (Browse shelf(Opens below)) Available 0006313
Books Books IIITDM Kurnool COMPUTER SCIENCE ENGINEERING Non-fiction 658.4 BAR (Browse shelf(Opens below)) Available 0006314
Reference Reference IIITDM Kurnool Reference Reference 658.4 BAR (Browse shelf(Opens below)) Not For Loan 0006315

PART I: DECISION TO BECOME AN ENTREPRENEUR
1. Introduction to Entrepreneurship
PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis
6. Writing a Business Plan
PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
7. Preparing the Proper Ethical and Legal Foundation
8. Assessing a New Venture's Financial Strength and Viability
9. Building a New-Venture Team
10. Getting Financing or Funding
PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising "

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

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