Marketing management Philip Kotler, Kevin Lane Keller

By:

Kotler, Philip

Material type: Text

TextPublication details: Noida : Pearson Education India, 2016.Edition: 15th edDescription: various pagination : ill.; 24 cmISBN:

9789332557185

Subject(s):

DDC classification:

658.8 KOT

Contents:

Part.1 Understanding Marketing Management Part.2 Capturing Marketing Insights Part.3 Connecting with Customers Part.4 Building Strong Brands Part.5 Creating Values Part.6 Communicating Values Part.7 Delivering Values Part.8 Conducting Marketing Responsibility for Long-term Success

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIITDM Kurnool General Stacks	Non-fiction	658.8 KOT (Browse shelf(Opens below))	Available		0004896

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