TY  - BOOK
AU  - Sutton, Robert I.
TI  - Weird ideas that work : how to build a creative company
SN  - 9780743227889
U1  - 658 
PY  - 2007///
CY  -  New York, 
PB  - Free Press
N1  - Part I : Why the Weird Ideas Work. Why These Ideas Work, but Seem Weird
What Is Creativity, Anyway?; Part II : The Weird Ideas. Hire "Slow Learners" (of the Organizational Code) (Weird Idea #1); Part III : Putting the Weird Ideas to Work. Building Companies Where Innovation Is a Way of Life
ER  -