TY  - GEN
AU  - Johnson, Gerry; 
AU  - Scholes, Kevan
TI  - Exploring corporate strategy ; tex and cases
SN  - 8120308794
U1  - 658.401 
PY  - 1996///
CY  - Delhi
PB  - Prentice hall of india
KW  - Business planning.
KW  - Strategic planning.
KW  - Planning Techniques
N1  - Ch. 1. Corporate strategy: an introduction --; Ch. 2. Strategic management in practice --
; Ch. 3. Analysing the environment --
; Ch. 4. Analysing resources and strategic capability --
; Ch. 5. Culture and stakeholder expectations --
; Ch. 6. Strategic options --
; Ch. 7. Strategy evaluation 1: Assessing the suitability of strategies --
; Ch. 8. Strategy evaluation 2: Making choices --
; Ch. 9. Planning and allocating resources --
; Ch. 10. Organisation structure and design --
; Ch. 11. Managing strategic change
N2  - This text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. It aims to help managers to take decisions about change and to implement change. An LPBB edition is available
ER  -