Small business management : an entrepreneur's guidebook
Mary Jane Byrd
- 8
- New York, McGraw-Hill Education, 2018
- xviii, 475 pages ; 25 cm
he dynamic role of small business How to plan and organize a business How to market goods and services How to organize, manage, and operate a business Basic financial planning and control
Offers a practical and down-to-earth approach to planning, organizing, and running a small business. This book explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business.