Creativity and Innovation in Entrepreneurship
Khanka S.S.
- Delhi Sultan Chand & Sons 2021
- 317p
Section I: Entrepreneurship Entrepreneur Entrepreneurship Entrepreneurship Development Programmes (EDPs) Section II: Creativity Introduction to Creativity Creative Tools and Techniques Entrepreneurial Creativity Section III: Innovation Introduction to Innovation Moving Innovation to Market Management of Technology Asset Protection Technology Maturity, Obsolescence and Discontinuities Section IV: Incubators and Accelerators The Business Incubators and Accelerators The Business Incubator Players Start-ups and Innovations Design Thinking and Innovation Artificial Intelligence (AI) and Innovation
Creativity and innovation as hallmarks of entrepreneurship have been recognized as the modern day mantra for success in business and industry. It is with this realization, the Government of India, by announcing a number of policies and schemes, has been giving ever increasing emphasis on developing creativity and innovation in entrepreneurship in the country. So much so, increasing number of educational institutions in the country have started offering the paper on creativity and innovation in entrepreneurship in their course curricula. Because Creativity and Innovation in Entrepreneurship, as a subject, is relatively of recent origin in India, there has so far not been any comprehensive textbook available on the subject in the Indian context. The present book is a modest attempt to fill in this gap.