TY - BOOK AU - Pierson, Lillian TI - Data science for dummies SN - 9781119811558 U1 - 006.312 PY - 2021/// CY - Hoboken, NJ PB - For Dummies, KW - Data mining KW - Information retrieval KW - Databases KW - Business--Data processing KW - Big data KW - Strategic planning KW - Technological innovations--Management N1 - Part 1. Getting started with Data Science; Part 2. Using data science to extract meaning from your data; Part 3. Taking stock of your data science capabilities; Part 4. Assessing your data science options; Part 5. The part of tens N2 - Monetize your company's data and data science expertise without spending a fortune on hiring independent strategy consultants to help. What if there was one simple, clear process for ensuring that all your company's data science projects achieve a high a return on investment? What if you could validate your ideas for future data science projects, and select the one idea that's most prime for achieving profitability while also moving your company closer to its business vision? There is.Industry-acclaimed data science consultant, Lillian Pierson, shares her proprietary STAR Framework - A simple, proven process for leading profit-forming data science projects.Not sure what data science is yet? Don't worry! Parts 1 and 2 of Data Science For Dummies will get all the bases covered for you. And if you're already a data science expert? Then you really won't want to miss the data science strategy and data monetization gems that are shared in Part 3 onward throughout this book ER -