TY  - BOOK
AU  - Gladwell, Malcolm
TI  - The tipping point : : how little things can make a big difference
SN  - 9780349113463
U1  - 302 
PY  - 2001///
CY  - London
PB  - Abacus, 
KW  - Context effects (Psychology)
KW  - Causation
KW  - Social psychology
KW  - Contagion (Social psychology)
N1  - The three rules of epidemics
; The law of the few : connectors, mavens, and salesman
; The stickiness factor : Sesame Street, Blue's Clues, and the educational crisis
N2  - In this book, Malcolm Gladwell explains and analyses the `tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everday world, Gladwell explains the fascinating social dynamics that cause rapid change
ER  -