TY  - BOOK
AU  - Gupta, Prachi [Contr.]
TI  - Marketing management: Indian Cases
SN  - 9789332587106
U1  - 658.8 
PY  - 2022///
CY  - Noida
PB  - Pearson Education India, 
KW  - Marketing Management
N1  - 1. MTR Foods - A Marketing Marvel

; 2. Customer Value - Explored, Created, Communicated & Delivered
; 3. Customer Loyalty - The Ultimate objective of every Marketer
; 4. Starbucks India: The Human Coffee Experience
; 5. The Techy Amazon Insight
; 6. Consumer Behaviour - Its wide facets and deep implications
; 7. ZICOM - Leveraging Corporate Trust and Technical Strengths in the B2B Market
; 8. Facebook: Business Connections in India and China
; 9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector
; 10. Kellogg's Cornflakes in India: Finding a platform that connects
; 11. Nivea - Managing a Legacy Brand
; 12. The Call of the Competition
; 13. Fevicol- The Iconic Bond
; 14. Designing and managing services
; 15. Aachi Masala - Entering the North Indian Masala category
; 16. Slicerooms: A Slice of Time, A cut of profits!
; 17. Oreo In India - Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively
; 18. Wonder Cement - Building a strong brand Through Digital marketing
; 19. A case study on Direct Marketing of Wedding Return Gifts
; 20. Selling process in Animal Nutrition and Health Industry
; 21. Amazon.com adapts its Retail Business in India
; 22. E-Marketing Models: Retailers Perspectives a case of Groupon
; 23. Unilever: working beyond the horizon
N2  - Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
ER  -