TY  - BOOK
AU  - Kolko, Jon
TI  - Exposing the magic of design: a practitioner's guide to the methods and theory of synthesis
SN  - 9780190276218
U1  - 745.2 
PY  - 2011///
CY  - New York
PB  - Oxford University Press, 
KW  - Product design
KW  - Industrial design--Psychological aspects
N1  - A theory of synthesis
; Sensemaking, frames, models and patterns
; Abductive reasoning
; The value of synthesis in driving innovation
; The culture of synthesis
; Methods for making meaning out of data
; Methods for building an experience framework
; Methods for creating empathy and insight
N2  - This text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. Simply, this text is intended to act as a practitioner's guide to exposing the magic of design
ER  -