Brown, Tim  <br/><br/>
Change by design :   how design thinking transforms organizations and inspires innovation 
Tim Brown & Barry Kātz  
 - Revised and updated edition 
 - New York:  Harper Business,   2009. 
 - viii, 264 pages :   illustrations ;   24 cm 
<br/><br/> Getting under your skin, or, How design thinking is about more than style<br/>  Converting need into demand, or, Putting people first<br/>  A mental matrix, or, "These people have no process!"<br/>  Building to think, or, The power of prototyping<br/>  Returning to the surface, or, The design of experiences<br/>  Spreading the message, or, The importance of storytelling<br/>  Design thinking meets the corporation, or, Teaching to fish<br/>  The new social contract, or, We're all in this together<br/>  Design activism, or, Inspiring solutions with global potential<br/>  Designing tomorrow - Today  Redesigning Design 
<br/><br/> Shows how the techniques and strategies of design belong at every level of business, in the first book to detail IDEO's internationally recognized Design Thinking process 
<br/><br/><label>ISBN: </label>9781118956854 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational change<br/>Industrial design<br/>Corporate reorganizations<br/>Reengineering (Management)
<br/><br/><label>Dewey Class. No.: </label>658.4063  / BRO