TY - BOOK AU - Pearce, Steven TI - Secrets of influential people : : 50 techniques to persuade people SN - 9781473601826 U1 - 153.852 PY - 2014/// CY - London : PB - Hodder & Stoughton ; [New York] : The McGraw-Hill Companies, Inc., KW - Persuasion (Psychology) in organizations KW - Influence (Psychology) KW - Success in business N1 - What you know : influence through ideas -- ; Who you know : influence through interactions -- ; What you do : influence through productivity -- ; Who you are : influence through personal impact -- ; How you play the game : influence through politics N2 - What do influential people know that the rest of us don't? Pearce reveals the things you need to know to make sure you get your message across in a range of contexts. By simply putting these simple strategies together, you will have a recipe for success, a proven formula that will unlock the secrets and uncover your potential ER -