TY  - BOOK
AU  - Eyal, Nir 
TI  - Hooked : : how to build habit-forming products
SN  - 9780241184837
U1  - 658.575 
PY  - 2014///
CY  - UK
PB  - Penguin Random House, 
KW  - New products -- Psychological aspects
KW  - Consumer behavior
N1  - The Habit Zone; Trigger; Action; Variable Reward; Investment; What are you going to do with this; Case studies; Habit testing and where to look for habit-farming opportunities
ER  -