The design of business : why design thinking is the next competitive advantage

By:

Martin, Roger L

Material type: Text

9781422177808

DDC classification:

658.406 MAR

Contents:

Acknowledgments ix The Knowledge Funnel 1 (32) How Discovery Takes Shape The Reliability Bias 33 (24) Why Advancing Knowledge Is So Hard Design Thinking 57 (22) How Thinking Like a Designer Can Create Sustainable Advantage Transforming the Corporation 79 (26) The Design of Procter & Gamble The Balancing Act 105 (28) How Design- Thinking Organizations Embrace Reliability and Validity World-Class Explorers 133 (18) Leading the Design- Thinking Organization Getting Personal 151 (28) Developing Yourself as a Design Thinker Notes 179 (4) Index 183 (8) About the Author 191

Summary: Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIITDM Kurnool General Stacks	Non-fiction	658.406 MAR (Browse shelf(Opens below))	Available		0004925

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Acknowledgments ix
The Knowledge Funnel
1 (32)
How Discovery Takes Shape
The Reliability Bias
33 (24)
Why Advancing Knowledge Is So Hard
Design Thinking
57 (22)
How Thinking Like a Designer Can Create Sustainable Advantage
Transforming the Corporation
79 (26)
The Design of Procter & Gamble
The Balancing Act
105 (28)
How Design- Thinking Organizations Embrace Reliability and Validity
World-Class Explorers
133 (18)
Leading the Design- Thinking Organization
Getting Personal
151 (28)
Developing Yourself as a Design Thinker
Notes 179 (4)
Index 183 (8)
About the Author 191

Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'

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