MARC details
| 000 -LEADER |
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| fixed length control field |
02245nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220919102039.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220919b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789332587106 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gupta, Prachi [Contr.] |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing management |
| Remainder of title |
Indian Cases |
| Statement of responsibility, etc. |
Prachi Gupta and et.al. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Noida : |
| Name of publisher, distributor, etc. |
Pearson Education India, |
| Date of publication, distribution, etc. |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Page number |
Various pagination : |
| Other physical details |
ill.; |
| Dimensions |
24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
1. MTR Foods - A Marketing Marvel<br/><br/> |
| -- |
2. Customer Value - Explored, Created, Communicated & Delivered<br/> |
| -- |
3. Customer Loyalty - The Ultimate objective of every Marketer<br/> |
| -- |
4. Starbucks India: The Human Coffee Experience<br/> |
| -- |
5. The Techy Amazon Insight<br/> |
| -- |
6. Consumer Behaviour - Its wide facets and deep implications<br/> |
| -- |
7. ZICOM - Leveraging Corporate Trust and Technical Strengths in the B2B Market<br/> |
| -- |
8. Facebook: Business Connections in India and China<br/> |
| -- |
9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector<br/> |
| -- |
10. Kellogg's Cornflakes in India: Finding a platform that connects<br/> |
| -- |
11. Nivea - Managing a Legacy Brand<br/> |
| -- |
12. The Call of the Competition<br/> |
| -- |
13. Fevicol- The Iconic Bond<br/> |
| -- |
14. Designing and managing services<br/> |
| -- |
15. Aachi Masala - Entering the North Indian Masala category<br/> |
| -- |
16. Slicerooms: A Slice of Time, A cut of profits!<br/> |
| -- |
17. Oreo In India - Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively<br/> |
| -- |
18. Wonder Cement - Building a strong brand Through Digital marketing<br/> |
| -- |
19. A case study on Direct Marketing of Wedding Return Gifts<br/> |
| -- |
20. Selling process in Animal Nutrition and Health Industry<br/> |
| -- |
21. Amazon.com adapts its Retail Business in India<br/> |
| -- |
22. E-Marketing Models: Retailers Perspectives a case of Groupon<br/> |
| -- |
23. Unilever: working beyond the horizon |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
5617 |
