Small business management : an entrepreneur's guidebook

Byrd, Mary Jane

Small business management : an entrepreneur's guidebook Mary Jane Byrd - 8 - New York, McGraw-Hill Education, 2018 - xviii, 475 pages ; 25 cm

he dynamic role of small business
How to plan and organize a business
How to market goods and services
How to organize, manage, and operate a business
Basic financial planning and control

Offers a practical and down-to-earth approach to planning, organizing, and running a small business. This book explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business.

9781260083668

658.022 / BYR
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