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Contagious : how to build word of mouth in the digital age

Berger, Jonah

Contagious : how to build word of mouth in the digital age Berger, Jonah - London, Simon & Schuster, 2013 - 244

Why things catch on
Social currency
Triggers
Emotion
Public
Practical value
Stories

2014

ISBN: 9781471111709

Dewey Class. No.: 659.133 / BER

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