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Hooked :

Eyal, Nir

Hooked : how to build habit-forming products Nir Eyal - UK: Penguin Random House, 2014 - 242 pages : illustrations ; 21 cm.

The Habit Zone Trigger Action Variable Reward Investment What are you going to do with this Case studies Habit testing and where to look for habit-farming opportunities

ISBN: 9780241184837

Subjects--Topical Terms:
New products -- Psychological aspects
Consumer behavior

Dewey Class. No.: 658.575 / EYA

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